Is Airbnb profitable in Pensacola, FL?
Yes — operating a short-term rental in Pensacola, FL can be highly profitable. Pensacola, FL Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $30,995 and achieving a 51% occupancy rate. With around 1,364 active vacation rentals on the market, Pensacola, FL offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
How much have home values changed YoY in Pensacola, FL?
According to Zillow's Home Value Index Methodology, homes in Pensacola, FL have depreciated by -3.10% over the last year.
What is the median home value in Pensacola, FL?
As of August 2025, the Zillow Home Value Index shows a typical home value of $263,380 in Pensacola, FL.
How many short-term rentals are active in Pensacola, FL?
There are 1,364 active short-term rentals, with an average daily rate of $247, resulting in an approximate annual revenue of $30,995 per property.
When is the highest demand for Airbnb in Pensacola, FL?
From the occupancy rate standpoint and demand data, March, April, and December are the top performing months in Pensacola. The occupancy rate in March is 69% and average daily rate is $245. The occupancy rate in April is 68% and average daily rate is $302. The occupancy rate in December is 62% and average daily rate is $216.
Is Pensacola, FL investor-friendly for short-term rentals?
Pensacola, FL is considered Investor-Friendly for short-term investments. See Pensacola, FL Rental Regulations for more information.
