Airbnb Market Analytics & Investment Insights
Annual Revenue
$32,494
Based on 1079 full time Airbnb rentals
Average Daily Rate
$177
Gross Yield
12.61%
#38 in the USOccupancy Rate
62%
As of June 2025, Homes in Pensacola have depreciated by -0.04%, with the median home value standing at $260,795, according to Zillow.
There are currently 1,079 active short-term rentals in Pensacola. The average daily rate for these rentals is $177. This translates to an annual revenue of $32,494 for short-term rentals as of June 2025.
Pensacola is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$177
Occupancy Rate Trend
62%
Let our agents guide you to the best short-term rental investments in Pensacola, FL
Active Short-Term Rentals
1079
As of June 2025, the average gross yield for short-term rentals in Pensacola is 12.61%. However, potential investors should also consider the average property tax, which stands at 0.71% according to SmartAsset.
The median household income in Pensacola is $58,231.
As of June 2025, the occupancy rate for Airbnb rentals in Pensacola is 62%, which is higher than the average occupancy rate for the United States.
As of June 2025 The unemployment rate in Pensacola is 3.6%, which is lower than the national average of 4.1%.
The most impactful amenities for short-term rentals in Pensacola include a Beachfront, Paid parking on premises, and Ping pong table.
Pensacola is a popular destination for travelers, with Airbnb demand coming from cities like Pensacola, FL (2.36% of all guests), Atlanta, GA (2.12% of all guests), and New Orleans, LA (1.93% of all guests).
The top short-term rental hosts in Pensacola include Southern Vacation, Vacasa Florida and Caribe. These hosts have an average rating of 4.47, 4.60 and 4.79 respectively.
The most popular property types in Pensacola are 2-bedroom units, with an average daily rate of $177 and an annual revenue of $77,444.
The average booking lead time for short-term rentals in Pensacola is 44 days.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 62 | 70% | $236 | $59,867 |
| 1 Bedroom | 636 | 58% | $246 | $52,078 |
| 2 Bedroom | 1354 | 62% | $345 | $77,444 |
| 3 Bedroom | 1650 | 59% | $418 | $90,016 |
| 4 Bedroom | 646 | 58% | $516 | $109,237 |
| 5 Bedroom | 132 | 48% | $562 | $98,462 |
Connect with a lender specializing in short-term rentals in Pensacola