Is Airbnb profitable in Naples, FL?
Yes — operating a short-term rental in Naples, FL can be highly profitable. Naples, FL Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $46,500 and achieving a 44% occupancy rate. With around 1,531 active vacation rentals on the market, Naples, FL offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
How much have home values changed YoY in Naples, FL?
According to Zillow's Home Value Index Methodology, homes in Naples, FL have depreciated by -6.84% over the last year.
What is the median home value in Naples, FL?
As of August 2025, the Zillow Home Value Index shows a typical home value of $569,988 in Naples, FL.
How many short-term rentals are active in Naples, FL?
There are 1,531 active short-term rentals, with an average daily rate of $481, resulting in an approximate annual revenue of $46,500 per property.
When is the highest demand for Airbnb in Naples, FL?
From the occupancy rate standpoint and demand data, February, March, and April are the top performing months in Naples. The occupancy rate in February is 72% and average daily rate is $552. The occupancy rate in March is 68% and average daily rate is $483. The occupancy rate in April is 60% and average daily rate is $587.
Is Naples, FL investor-friendly for short-term rentals?
Naples, FL is considered Investor-Friendly for short-term investments. See Naples, FL Rental Regulations for more information.
