Airbnb Market Analytics & Investment Insights
Annual Revenue
$44,711
Based on 359 full time Airbnb rentals
Average Daily Rate
$239
Gross Yield
7.74%
#82 in the USOccupancy Rate
57%
As of June 2025, Homes in Naples have depreciated by -2.11%, with the median home value standing at $585,800, according to Zillow.
There are currently 359 active short-term rentals in Naples. The average daily rate for these rentals is $239. This translates to an annual revenue of $44,711 for short-term rentals as of June 2025.
Naples is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$239
Occupancy Rate Trend
57%
Let our agents guide you to the best short-term rental investments in Naples
Active Short-Term Rentals
359
As of June 2025, the average gross yield for short-term rentals in Naples is 7.74%. However, potential investors should also consider the average property tax, which stands at 0.75% according to SmartAsset.
The median household income in Naples is $58,231.
As of June 2025, the occupancy rate for Airbnb rentals in Naples is 57%, which is higher than the average occupancy rate for the United States.
As of June 2025 The unemployment rate in Naples is 3.5%, which is lower than the national average of 4.1%.
The most impactful amenities for short-term rentals in Naples include a Pool table, Baby bath, and Ping pong table.
Naples is a popular destination for travelers, with Airbnb demand coming from cities like Miami, FL (7.94% of all guests), New York, NY (2.16% of all guests), and Chicago, IL (2.16% of all guests).
The top short-term rental hosts in Naples include Vacasa Florida, Evolve and Keith. These hosts have an average rating of 4.60, 4.85 and 4.97 respectively.
The most popular property types in Naples are 2-bedroom units, with an average daily rate of $239 and an annual revenue of $63,729.
The average booking lead time for short-term rentals in Naples is 73 days.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 438 | 68% | $192 | $47,304 |
| 1 Bedroom | 1273 | 75% | $209 | $57,214 |
| 2 Bedroom | 1853 | 60% | $291 | $63,729 |
| 3 Bedroom | 732 | 61% | $385 | $85,018 |
| 4 Bedroom | 142 | 63% | $468 | $107,617 |
| 5 Bedroom | 6 | 45% | $537 | $87,222 |
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