Airbnb Market Analytics & Investment Insights
Annual Revenue
$29,296
Based on 2288 full time Airbnb rentals
Average Daily Rate
$270
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
9.14%
Occupancy Rate
43%
Yes — operating a short-term rental in Fort Walton Beach, FL can be highly profitable. Fort Walton Beach, FL Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $29,296 and achieving a 43% occupancy rate. With around 2,288 active vacation rentals on the market, Fort Walton Beach, FL offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Fort Walton Beach, FL have depreciated by -4.67% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $320,377 in Fort Walton Beach, FL.
There are 2,288 active short-term rentals, with an average daily rate of $270, resulting in an approximate annual revenue of $29,296 per property.
From the occupancy rate standpoint and demand data, July, June, and August are the top performing months in Fort Walton Beach. The occupancy rate in July is 71% and average daily rate is $334. The occupancy rate in June is 64% and average daily rate is $296. The occupancy rate in August is 60% and average daily rate is $297.
Fort Walton Beach, FL is considered Investor-Friendly for short-term investments. See Fort Walton Beach, FL Rental Regulations for more information.
Get matched with top Fort Walton Beach, FL realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Fort Walton Beach, FL
$270
Seasonal ADR fluctuations throughout the year in Fort Walton Beach, FL
$266
The Average Daily Rate (ADR) in Fort Walton Beach, FL varies from $255 in low season to $357 during peak months, with an annual average of $266.
Peak ADR: typically in January, February, April, July, averaging $357 per night.
Shoulder season: ADR around $292 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $255, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Fort Walton Beach, FL
43%
Seasonal occupancy fluctuations throughout the year in Fort Walton Beach, FL
50%
Fort Walton Beach, FL's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 14% in January to 71% in July, with an annual average of 50%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 65%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 14%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 40% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Fort Walton Beach, FL
$3,679
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $5,761– $5,761/month.
Shoulder months: typically $2,795/month.
Low months: about $2,263/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Fort Walton Beach, FL was $44,148, supported by an average occupancy of 40% and ADR of $307.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 65% | $309 | $5,033 |
| Fall (Sep–Nov) | 33% | $268 | $2,292 |
| Winter (Dec–Feb) | 14% | $327 | $1,198 |
| Spring (Mar–May) | 47% | $322 | $3,298 |
Get matched with top Fort Walton Beach, FL lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
2,288
Before setting up an Airbnb in Fort Walton Beach, FL, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inFort Walton Beach, FL, but hosts should understand how local policies may apply to their property.
Overall, Fort Walton Beach, FL's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Fort Walton Beach, FL
Short-term rentals in Fort Walton Beach, FL offer an average gross yield of 9.14%, with a typical property tax of 0.62%—source: SmartAsset Property Tax Calculator.
The median household income in Fort Walton Beach, FL is $81,990.
The occupancy rate for Airbnb rentals in Fort Walton Beach, FL is 43%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 2-bedroom with an average daily rate of $280 and an average yearly revenue of $39,428.
Unemployment in Fort Walton Beach, FL is 3.3%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Fort Walton Beach, FL ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Vacasa Florida leads the market with 214 active listings and maintains an exceptional 4.63 average guest rating.
Brooks And Shorey Resorts leads the market with 152 active listings and maintains an exceptional 4.71 average guest rating.
Coastal Vibe Vacations leads the market with 145 active listings and maintains an exceptional 4.91 average guest rating.
These top performers serve as benchmarks for what drives success in Fort Walton Beach, FL's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Fort Walton Beach, FL Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Fort Walton Beach, FL is a popular destination for travelers, with Airbnb demand coming from cities like Atlanta (2.66% of all guests), Houston (1.89% of all guests), and Nashville (1.64% of all guests).
The average booking lead time for short-term rentals in Fort Walton Beach, FL is 72 days.
The top short-term rental hosts in Fort Walton Beach, FL include Vacasa Florida, Brooks And Shorey Resorts and Coastal Vibe Vacations. These hosts have an average rating of 4.63, 4.71 and 4.91 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 7 | 40% | $182 | $26,625 |
| 1 Bedroom | 608 | 41% | $207 | $31,166 |
| 2 Bedroom | 951 | 39% | $280 | $39,357 |
| 3 Bedroom | 527 | 40% | $378 | $55,119 |
| 4 Bedroom | 152 | 42% | $490 | $74,527 |
| 5 Bedroom | 16 | 49% | $415 | $73,980 |
Looking for the most profitable areas to invest in Fort Walton Beach, FL short-term rentals? These neighborhoods stand out for strong returns and steady demand.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Fort Walton Beach, FL's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Fort Walton Beach, FL. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 32566 | 13% | $55,615 | 3 | $413K |
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Fort Walton Beach, FL short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Fort Walton Beach, FL.
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