Monthly Occupancy Rate
Annual avg 40% · peaks at 55% in Jul
55% (Jul)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Louisville, KY remains a reliable Airbnb market. Active full-time operators average $45,085 in annual revenue at 39% occupancy and a $195 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Louisville address against revenue, occupancy, and yield benchmarks.
Louisville's ADR rises 35% from Jun ($166) to Sep ($224), but occupancy rises 2.5× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $182 |
| $26,403 |
3 Bedroom | 353 | 41% | $287 | $43,069 |
4 Bedroom | 212 | 35% | $426 | $54,158 |
5 BedroomRecommended | 75 | 33% | $655 | $79,692 |
Louisville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Beechmont | 49% | $88,565 | 35 | $183K |
| 2 | Prestonia | 44% | $90,757 | 10 | $205K |
| 3 | Poplar Level | 43% | $121,173 | 4 | $280K |
| 4 | University | 43% | $61,368 | 3 | $142K |
| 5 | Russell | 36% | $31,181 | 2 | $87K |
| 6 | Portland | 33% | $24,840 | 5 | $75K |
| 7 | South Louisville | 31% | $41,734 | 14 | $134K |
| 8 | Wilder Park | 30% | $46,689 | 7 | $154K |
| 9 | Old Louisville | 30% | $82,456 | 78 | $275K |
| 10 | Butchertown | 28% | $79,668 | 49 | $282K |
| 11 | Chickasaw | 26% | $28,914 | 2 | $111K |
| 12 | Iroquois | 20% | $33,283 | 6 | $163K |
| 13 | Wyandotte Oakdale | 20% | $28,076 | 15 | $139K |
| 14 | Germantown | 20% | $48,356 | 43 | $240K |
| 15 | Irish Hill | 19% | $41,472 | 10 | $213K |
| 16 | Kenwood Hill | 18% | $43,724 | 5 | $240K |
| 17 | Smoketown Jackson | 18% | $32,640 | 14 | $182K |
| 18 | Hayfield Dundee | 18% | $56,060 | 5 | $319K |
| 19 | Shelby Park | 17% | $34,912 | 28 | $211K |
| 20 | Bowman | 16% | $67,413 | 4 | $418K |
| 21 | Clifton | 16% | $40,813 | 53 | $259K |
| 22 | Schnitzelburg | 15% | $38,203 | 36 | $248K |
| 23 | Hawthorne | 14% | $38,741 | 3 | $285K |
| 24 | Remainder Of City | 13% | $38,152 | 21 | $284K |
| 25 | Bon Air | 13% | $31,461 | 5 | $240K |
| 26 | Bashford Manor | 13% | $24,399 | 3 | $190K |
| 27 | Deer Park | 13% | $45,431 | 29 | $356K |
| 28 | Phoenix Hill | 12% | $30,629 | 77 | $248K |
| 29 | Belknap | 12% | $54,013 | 15 | $438K |
| 30 | Tyler Park | 12% | $49,327 | 32 | $407K |
| 31 | Taylor Berry | 12% | $15,066 | 15 | $125K |
| 32 | Gardiner Lane | 12% | $45,419 | 5 | $391K |
| 33 | Clifton Heights | 11% | $19,945 | 12 | $189K |
| 34 | Crescent Hill | 11% | $39,609 | 34 | $376K |
| 35 | Camp Taylor | 10% | $19,986 | 7 | $202K |
| 36 | Paristown Pointe | 9% | $26,849 | 8 | $288K |
| 37 | Audubon | 9% | $25,331 | 14 | $277K |
| 38 | Merriwether | 9% | $19,647 | 5 | $220K |
| 39 | Central Business District | 9% | $29,746 | 113 | $335K |
| 40 | Highlands | 8% | $25,547 | 30 | $310K |
| 41 | Southside | 7% | $13,284 | 3 | $181K |
| 42 | Bonnycastle | 7% | $34,263 | 26 | $472K |
| 43 | Cherokee Triangle | 7% | $36,086 | 55 | $501K |
| 44 | Limerick | 7% | $11,371 | 3 | $160K |
| 45 | Rockcreek Lexington Road | 7% | $36,499 | 7 | $516K |
| 46 | Saint Joseph | 6% | $12,364 | 18 | $207K |
| 47 | Cherokee Gardens | 5% | $46,951 | 3 | $885K |
| 48 | Hikes Point | 5% | $14,694 | 6 | $288K |
| 49 | Highlands Douglass | 5% | $21,877 | 18 | $484K |
| 50 | Jacobs | 4% | $5,183 | 3 | $138K |
| 51 | Brownsboro Zorn | 3% | $8,971 | 7 | $270K |
Annual average is 39%, rising to 55% in July and dipping to 22% in January.
July, September, August are peak months, with ADR averaging $177 and occupancy reaching 55% in July.
$266,708, up 1.58% year-over-year.
1 Bedrooms are the most popular property type with 482 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Louisville, KY (4.78% of bookings), Chicago, IL (2.79% of bookings), Indianapolis, IN (2.24% of bookings).
1,241 active short-term rental listings — split across studio (43), 1 bedroom (482), 2 bedroom (410), 3 bedroom (353), 4 bedroom (212), 5 bedroom (75).