Monthly Occupancy Rate
Annual avg 40% · peaks at 54% in Jul
54% (Jul)
Summer peak
40%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Louisville, KY remains a reliable Airbnb market. The whole-market median is $42,260 in annual revenue at 39% occupancy and a $206 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Louisville address against revenue, occupancy, and yield benchmarks.
Louisville's ADR rises 31% from Aug ($171) to Sep ($224), but occupancy rises 2.3× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $182 |
| $26,770 |
3 Bedroom | 357 | 41% | $287 | $43,384 |
4 Bedroom | 216 | 35% | $417 | $53,864 |
5 BedroomRecommended | 76 | 33% | $641 | $77,988 |
Louisville is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Russell | 59% | $51,274 | 2 | $87K |
| 2 | South Louisville | 48% | $63,810 | 15 | $134K |
| 3 | Poplar Level | 47% | $131,442 | 5 | $280K |
| 4 | Prestonia | 43% | $88,051 | 10 | $205K |
| 5 | Beechmont | 42% | $76,551 | 37 | $183K |
| 6 | University | 39% | $56,185 | 3 | $142K |
| 7 | Portland | 35% | $26,104 | 5 | $75K |
| 8 | Wilder Park | 30% | $45,718 | 7 | $154K |
| 9 | Iroquois | 27% | $44,611 | 7 | $163K |
| 10 | Camp Taylor | 25% | $49,754 | 7 | $202K |
| 11 | Old Louisville | 23% | $63,640 | 85 | $275K |
| 12 | Wyandotte Oakdale | 22% | $31,082 | 16 | $139K |
| 13 | Butchertown | 22% | $60,664 | 53 | $282K |
| 14 | Shelby Park | 21% | $44,929 | 31 | $211K |
| 15 | Germantown | 19% | $45,753 | 47 | $240K |
| 16 | Chickasaw | 18% | $20,442 | 2 | $111K |
| 17 | Hayfield Dundee | 18% | $56,176 | 6 | $319K |
| 18 | Smoketown Jackson | 17% | $31,821 | 15 | $182K |
| 19 | Clifton | 17% | $44,638 | 56 | $259K |
| 20 | Irish Hill | 17% | $35,336 | 11 | $213K |
| 21 | Schnitzelburg | 14% | $35,455 | 39 | $248K |
| 22 | Bon Air | 14% | $34,280 | 5 | $240K |
| 23 | Bashford Manor | 14% | $26,991 | 4 | $190K |
| 24 | Bowman | 14% | $58,033 | 4 | $418K |
| 25 | Hawthorne | 13% | $38,064 | 3 | $285K |
| 26 | Kenwood Hill | 13% | $31,644 | 6 | $240K |
| 27 | Phoenix Hill | 13% | $31,282 | 82 | $248K |
| 28 | Saint Joseph | 13% | $26,041 | 19 | $207K |
| 29 | Belknap | 12% | $53,993 | 15 | $438K |
| 30 | Gardiner Lane | 12% | $45,178 | 5 | $391K |
| 31 | Clifton Heights | 11% | $21,042 | 13 | $189K |
| 32 | Crescent Hill | 11% | $40,038 | 37 | $376K |
| 33 | Paristown Pointe | 11% | $30,496 | 8 | $288K |
| 34 | Taylor Berry | 10% | $12,829 | 16 | $125K |
| 35 | Tyler Park | 10% | $40,960 | 34 | $407K |
| 36 | Deer Park | 10% | $35,479 | 30 | $356K |
| 37 | Central Business District | 9% | $31,564 | 122 | $335K |
| 38 | Audubon | 9% | $24,992 | 14 | $277K |
| 39 | Highlands | 9% | $27,829 | 32 | $310K |
| 40 | Merriwether | 9% | $19,293 | 5 | $220K |
| 41 | Southside | 8% | $14,693 | 3 | $181K |
| 42 | Limerick | 7% | $11,964 | 3 | $160K |
| 43 | Bonnycastle | 7% | $35,053 | 27 | $472K |
| 44 | Cherokee Triangle | 7% | $35,643 | 59 | $501K |
| 45 | Rockcreek Lexington Road | 6% | $33,168 | 7 | $516K |
| 46 | Remainder Of City | 6% | $18,148 | 23 | $284K |
| 47 | Hikes Point | 5% | $15,677 | 6 | $288K |
| 48 | Highlands Douglass | 4% | $20,805 | 19 | $484K |
| 49 | Cherokee Gardens | 4% | $31,429 | 3 | $885K |
| 50 | Brownsboro Zorn | 2% | $6,079 | 7 | $270K |
| 51 | Jacobs | 2% | $2,114 | 3 | $138K |
Annual average is 39%, rising to 55% in July and dipping to 23% in January.
July, July, September are peak months, with ADR averaging $177 and occupancy reaching 55% in July.
$266,708, up 1.58% year-over-year.
1 Bedrooms are the most popular property type with 489 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Louisville, KY (4.78% of bookings), Chicago, IL (2.79% of bookings), Indianapolis, IN (2.24% of bookings).
1,330 active short-term rental listings — split across studio (43), 1 bedroom (489), 2 bedroom (413), 3 bedroom (357), 4 bedroom (216), 5 bedroom (76).
