
Airbnb market analysis and investment insights
$318
Logan, OH — Market Intelligence Report
Researched by Chalet's Senior STR Analysts · Verified with local Logan market partners
Logan, Ohio, stands out as a Midwest short-term rental market where full-time operators average $28,424 in annual revenue (Chalet data), a figure that defines the local investment thesis. This number, drawn from 367 active full-time listings, is the canonical benchmark for serious investors—while the whole-market median revenue of $43,778 is inflated by a large cohort of part-time and casual hosts. With a median occupancy of 38% and an average daily rate (ADR) of $318, Logan’s STRs yield a robust median gross yield of 17.39% against a median home value of $251,781. Nationally, Logan ranks #21 for STR performance, with pronounced seasonality: May peaks at $4,549 in revenue (50% occupancy, $358 ADR), while October drops to a trough of $1,969 (33% occupancy).
The market’s core product is the 1-2BR segment, which accounts for over half of active supply. One-bedroom listings (211 units) average $20,638 in annual revenue at a $277 ADR and 45% occupancy, while two-bedrooms (247 units) mirror this with $20,626, $269 ADR, and 41% occupancy. Larger homes command higher rates but see lower occupancy: 4BRs (93 units) average $35,849 at a $546 ADR and 29% occupancy, while 5BRs (58 units) reach $41,108 with a $705 ADR but only 28% occupancy. Investors seeking to calibrate product to demand can connect with a Chalet agent to navigate this segmentation and optimize for yield versus nightly rate.
Geographically, the 43138 zip code is Logan’s anchor, with 475 listings posting a $43,540 median annual revenue, $318 ADR, 39% occupancy, and a 17.5% yield on $248,387 median home value. This cluster’s scale and performance make it the reference point for local underwriting. While other zips like 43152 and 43149 show outlier numbers, their thin sample size precludes reliable extrapolation. The 43138 area’s balance of yield and liquidity, coupled with its regulatory clarity, cements it as the market’s most actionable cluster for scale-minded investors.
Logan’s investor case is underpinned by drive-market demand from Columbus (10.2% of reviews), Cincinnati, and Cleveland, with negligible international traffic. The average booking lead time is 38 days (median 22), and stays average 2.7 nights, reflecting a mix of weekend getaways and short breaks. Operators with scale—particularly those able to optimize for seasonal peaks and maintain high guest ratings (market average: 4.92 stars)—are best positioned to capture upside. For tailored underwriting, the Chalet ROI calculator provides scenario modeling based on local revenue and cost assumptions.
Risks are concentrated around regulatory constraints and supply-side pressure. Logan’s home values have risen 3.3% year-over-year (Chalet data), supporting asset appreciation, but strict zoning caps and separation rules present real barriers to new entrants and future resale. The seasonal trough in October, when revenue dips to $1,969 and occupancy to 33%, tests cash flow resiliency. Short-term rentals are legal but require a city license, annual fees, and compliance with evolving zoning and occupancy rules. Investors must stay current with Logan STR regulations to avoid costly missteps and ensure ongoing eligibility.
Logan’s short-term rental market rewards full-time operators who navigate regulatory complexity and seasonality with disciplined yield management and a focus on scalable, drive-to product.
| 45654 |
| 24% |
| $56,928 |
| 5 |
| $233K |
| 3 | 43155 | 13% | $42,920 | 5 | $331K |
| 4 | 43149 | 9% | $29,336 | 8 | $335K |
| 5 | 43152 | 21% | $60,739 | 14 | $283K |
For a complete breakdown, visit our guide to Airbnb laws in Logan, OH