Monthly Occupancy Rate
Annual avg 45% · peaks at 65% in Mar
65% (Mar)
Summer peak
45%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Key West, FL remains a reliable Airbnb market. The whole-market median is $65,542 in annual revenue at 43% occupancy and a $501 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Key West address against revenue, occupancy, and yield benchmarks.
Key West's ADR rises 107% from Sep ($337) to Feb ($696), but occupancy rises 2.6× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $501 |
| $70,786 |
3 Bedroom | 203 | 37% | $611 | $82,907 |
4 Bedroom | 96 | 47% | $1159 | $200,713 |
5 BedroomRecommended | 21 | 64% | $2109 | $491,645 |
Key West is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
| Rank | Neighborhood | Gross Yield | Annual Revenue | Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | Trumbo Point | 13% | $124,929 | 14 | $966K |
| 2 | Bahama Village | 11% | $89,754 | 63 | $834K |
| 3 | New Town | 8% | $62,119 | 75 | $813K |
| 4 | White Street Gallery District | 6% | $75,313 | 18 | $1330K |
| 5 | Duvall Street | 5% | $84,683 | 111 | $1629K |
| 6 | Upper Duvall | 4% | $53,322 | 91 | $1239K |
| 7 | Old Town | 4% | $52,081 | 152 | $1268K |
| 8 | Historic Seaport | 3% | $58,324 | 106 | $1708K |
| 9 | Casa Marina | 2% | $49,769 | 21 | $2028K |
| 10 | Midtown | 1% | $13,717 | 16 | $1144K |
Annual average is 43%, rising to 65% in March and dipping to 25% in August.
March, February, January are peak months, with ADR averaging $681 and occupancy reaching 65% in March.
$1,028,034, down 2.91% year-over-year.
2 Bedrooms are the most popular property type with 532 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Miami, FL (3.33% of bookings), New York, NY (1.85% of bookings), Tampa, FL (1.41% of bookings).
1,018 active short-term rental listings — split across studio (29), 1 bedroom (424), 2 bedroom (532), 3 bedroom (203), 4 bedroom (96), 5 bedroom (21).
