Indian Rocks Beach, FL Airbnb Market Data: Revenue, Occupancy & ADR

The backbone of Indian Rocks Beach’s investable product is the 2BR and 3BR segment, which together comprise nearly three-quarters of the market. Two-bedroom properties (730 listings) average $36,100 in annual revenue with a $278 ADR and 49% occupancy, offering a balanced entry point for investors seeking liquidity and manageable exposure. Stepping up, 3BR homes (356 listings) generate a markedly higher average revenue of $53,019 at a $420 ADR, reflecting both strong family demand and a premium for additional space. Both segments are well represented in the 33785 zip code, which dominates the market with 1,260 listings and a median annual revenue of $52,519, a $294 ADR, and a 7.5% yield on a median home value of $698,694. For buyers targeting this core, working with a Chalet agent is essential to navigate the dense, competitive landscape.

At the upper end, 5BR and 6BR properties (35 and 14 listings, respectively) demonstrate the market’s ceiling, averaging $99,757 and $159,201 in annual revenue. Five-bedroom homes command an ADR of $1,039 with a 53% occupancy rate, while 6BR properties achieve $995 ADR and the highest occupancy in the market at 64%. These large homes are rare but consistently outperform, capitalizing on multi-family and group travel demand. Investors able to secure and operate these assets face higher acquisition costs but are rewarded with outsize returns and resilience in high season, particularly in March when occupancy and rates spike.

The investor case at scale is driven by strong regional demand, with the majority of guests originating from Tampa, Orlando, and other southeastern metros—international visitors comprise just 3% of stays. Booking lead times average 62 days (median 39), and the average stay stretches to 6.2 nights, pointing to a stable, family-oriented rental base. The market’s top hosts, including Beaches USA Rentals And Management and Vacasa Florida, account for a quarter of all listings, but the field remains fragmented enough for new entrants to compete on quality and location. For investors modeling returns, the Chalet ROI calculator provides a granular, data-driven approach to scenario planning.

Risks are concentrated around volatility in home values and regulatory enforcement. Over the past year, ADR surged by 20.2%, while occupancy climbed 17.9% and listing supply expanded 9.5%. However, median home values declined 5.8%—a material headwind for leveraged buyers and those banking on appreciation. September and November are the seasonal troughs, with occupancy dipping to 38% and 33%, respectively, underscoring the need for cash flow management. Regulatory risk is non-trivial: short-term rentals are legal citywide, but compliance is closely monitored, with annual registration, inspections, and a 12% lodging tax stack. Enforcement is active, with fines up to $5,000 per violation. Investors should review the Indian Rocks Beach STR regulations before acquisition.