Airbnb Market Analytics & Investment Insights
Annual Revenue
$6,700
Based on 29 full time Airbnb rentals
Average Daily Rate
$168
Gross Yield
As of July 2025, Homes in 97231 ZIP Code have depreciated by -0.61%, with the median home value standing at $720,124, according to Zillow.
There are currently 29 active short-term rentals in 97231 ZIP Code. The average daily rate for these rentals is $168. This translates to an annual revenue of $6,700 for short-term rentals as of July 2025.
97231 ZIP Code is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$168
Occupancy Rate Trend
54%
Get matched with top Portland, OR realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
As of July 2025, the average gross yield for short-term rentals in 97231 ZIP Code is 0.93%. However, potential investors should also consider the average property tax, which stands at 0.91% according to SmartAsset.
The median household income in 97231 is $58,231.
As of July 2025, the occupancy rate for Airbnb rentals in 97231 is 54.00%, which is lower than the average occupancy rate for the United States.
Discover the leading hosts in Portland ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Trevor leads the market with 67 active listings and maintains an exceptional 4.83 average guest rating.
Katrina leads the market with 23 active listings and maintains an exceptional 4.57 average guest rating.
ITrip Vacations leads the market with 20 active listings and maintains an exceptional 4.78 average guest rating.
These top performers serve as benchmarks for what drives success in Portland's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
As of July 2025 The unemployment rate in 97231 ZIP Code is 4.6%, which is higher than the national average of 4.1%.
The most impactful amenities for short-term rentals in 97231 include a Boat slip, Gym, and Waterfront.
97231 ZIP Code is a popular destination for travelers, with Airbnb demand coming from cities like Portland (5.92% of all guests), Seattle (5.07% of all guests), and New York (3.16% of all guests).
The top short-term rental hosts in 97231 ZIP Code include Trevor, Katrina and ITrip Vacations. These hosts have an average rating of 4.83, 4.57 and 4.78 respectively.
The most popular property types in 97231 ZIP Code are 2-bedroom units, with an average daily rate of $168 and an annual revenue of $32,978.
The average booking lead time for short-term rentals in 97231 ZIP Code is 51 days.
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
0.93%
Occupancy Rate
54%