Monthly Occupancy Rate
Annual avg 44% · peaks at 84% in Jul
84% (Jul)
Summer peak
44%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes. Panama City Beach, FL remains a strong Airbnb market in 2026, with a canonical median annual revenue of $45,728, median occupancy of 47%, and ADR of $249 (Chalet data). Short-term rentals are legal and regulated, but enforcement is proactive and fines for non-compliance are steep.
Top-quartile operators see upside to $66,121. Notably, revenue per listing moved +60100.0% year-over-year. For compliance details, see [Panama City Beach STR regulations](/rental-regulations/panama-city-beach-fl).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Quarterly average across active listings
Score a specific Panama City Beach address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 43% |
| $275 |
| $43,466 |
3 Bedroom | 1,538 | 42% | $362 | $55,996 |
4 Bedroom | 413 | 42% | $507 | $76,856 |
5 BedroomRecommended | 147 | 39% | $724 | $102,782 |
Panama City Beach is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 47%, rising to 84% in July and dipping to 0% in February.
July, July, June are peak months, with ADR averaging $316 and occupancy reaching 84% in July.
$416,327, down 3.51% year-over-year.
2 Bedrooms are the most popular property type with 2,375 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Atlanta, GA (4.80% of bookings), Nashville, TN (1.89% of bookings), Birmingham, AL (1.32% of bookings).
5,385 active short-term rental listings — split across studio (279), 1 bedroom (1,605), 2 bedroom (2,375), 3 bedroom (1,538), 4 bedroom (413), 5 bedroom (147).
