Airbnb Market Analytics & Investment Insights
Annual Revenue
$10,872
Based on 173 full time Airbnb rentals
Average Daily Rate
$328
Gross Yield
As of July 2025, Homes in 40204 ZIP Code have appreciated by 4.49%, with the median home value standing at $269,437, according to Zillow.
There are currently 173 active short-term rentals in 40204 ZIP Code. The average daily rate for these rentals is $328. This translates to an annual revenue of $10,872 for short-term rentals as of July 2025.
40204 ZIP Code is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$328
Occupancy Rate Trend
46%
Get matched with top Louisville, KY realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
As of July 2025, the average gross yield for short-term rentals in 40204 ZIP Code is 3.84%. However, potential investors should also consider the average property tax, which stands at 0.86% according to SmartAsset.
The median household income in 40204 is $58,231.
As of July 2025, the occupancy rate for Airbnb rentals in 40204 is 46.00%, which is lower than the average occupancy rate for the United States.
Discover the leading hosts in Louisville ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
James leads the market with 14 active listings and maintains an exceptional 5.00 average guest rating.
Eric-BNB Louisville leads the market with 10 active listings and maintains an exceptional 4.50 average guest rating.
Deirdre leads the market with 8 active listings and maintains an exceptional 4.38 average guest rating.
These top performers serve as benchmarks for what drives success in Louisville's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
As of July 2025 The unemployment rate in 40204 ZIP Code is 4.2%, which is higher than the national average of 4.1%.
The most impactful amenities for short-term rentals in 40204 include a Ping pong table, Pool table, and Pool.
40204 ZIP Code is a popular destination for travelers, with Airbnb demand coming from cities like Louisville (3.91% of all guests), Chicago (2.77% of all guests), and Nashville (2.21% of all guests).
The top short-term rental hosts in 40204 ZIP Code include James, Eric-BNB Louisville and Deirdre. These hosts have an average rating of 5.00, 4.50 and 4.38 respectively.
The most popular property types in 40204 ZIP Code are 2-bedroom units, with an average daily rate of $328 and an annual revenue of $30,777.
The average booking lead time for short-term rentals in 40204 ZIP Code is 73 days.
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
3.84%
Occupancy Rate
46%