Airbnb Market Analytics & Investment Insights
Annual Revenue
$18,960
Based on 4734 full time Airbnb rentals
Average Daily Rate
$1451
Gross Yield
As of July 2025, Homes in 96761 ZIP Code have appreciated by 0.80%, with the median home value standing at $1,129,517, according to Zillow.
There are currently 4,734 active short-term rentals in 96761 ZIP Code. The average daily rate for these rentals is $1,451. This translates to an annual revenue of $18,960 for short-term rentals as of July 2025.
96761 ZIP Code is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$1,451
Occupancy Rate Trend
56%
Get matched with top Lahaina, HI realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
As of July 2025, the average gross yield for short-term rentals in 96761 ZIP Code is 1.74%. However, potential investors should also consider the average property tax, which stands at 0.18% according to SmartAsset.
The median household income in 96761 is $58,231.
As of July 2025, the occupancy rate for Airbnb rentals in 96761 is 56.00%, which is higher than the average occupancy rate for the United States.
Discover the leading hosts in Lahaina ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Matthew William leads the market with 379 active listings and maintains an exceptional 4.85 average guest rating.
Matthew leads the market with 240 active listings and maintains an exceptional 4.77 average guest rating.
Maui Paradise Properties leads the market with 199 active listings and maintains an exceptional 4.76 average guest rating.
These top performers serve as benchmarks for what drives success in Lahaina's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
As of July 2025 The unemployment rate in 96761 ZIP Code is 3%, which is lower than the national average of 4.1%.
96761 ZIP Code is a popular destination for travelers, with Airbnb demand coming from cities like Los Angeles (4.26% of all guests), Seattle (2.93% of all guests), and San Francisco (2.90% of all guests).
The top short-term rental hosts in 96761 ZIP Code include Matthew William, Matthew and Maui Paradise Properties. These hosts have an average rating of 4.85, 4.77 and 4.76 respectively.
The most popular property types in 96761 ZIP Code are 2-bedroom units, with an average daily rate of $1,451 and an annual revenue of $157,315.
The average booking lead time for short-term rentals in 96761 ZIP Code is 82 days.
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
1.74%
Occupancy Rate
56%