Jackson Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

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Jackson Airbnb Rental Market Data, Revenue and Occupancy Rates 2026

Is Jackson, WY a good Airbnb market in 2026?

Yes, Jackson, WY is a good Airbnb market in 2026 for disciplined, compliance-focused investors. The median annual revenue is $51,647, with occupancy at 48% and a median ADR of $477 (Chalet data). Regulation is strict, with high barriers to entry and active enforcement.

Top-quartile operators see upside to $97,040. However, risks include high home values and a recent supply increase of +37.0%. Review [Jackson STR regulations](/rental-regulations/jackson-wy) before investing.

New this quarter

Q2 2026 Market Momentum

Revenue and occupancy both declined YoY — operators are seeing softer demand.

Active Operator Revenue (Q2)

$12,976$23,61745.1%

Per active full-time listing, Apr–Jun

Average Occupancy (Q2)

42.1%43.2%1.1%

Investment thesis

Why invest in Jackson, WY Airbnb rentals?

Jackson, Wyoming stands as one of the country’s most exclusive short-term rental markets, defined by its high barriers to entry and a headline median annual revenue of $51,647 across 271 full-time listings. The market’s typical operator sees a median occupancy of 48% and a robust $477 average daily rate, but faces a median gross yield of just 2.6% against a median home value of $1,970,894—placing Jackson at #458 nationally for yield. Seasonality is pronounced, with peak revenue in September at $8,261 and occupancy at 86%, before plunging to a trough of $907 and 20% in April. In Jackson, the investment thesis is inseparable from scarcity: high home values and strict regulatory overlays keep supply tight, while luxury demand anchors pricing at the top end of the national spectrum.

Within the product landscape, three-bedroom and four-bedroom homes form the backbone of Jackson’s STR revenue engine. Three-bedroom listings (96 properties) post a median annual revenue of $117,426, with an ADR of $652 and occupancy at 49%, balancing strong nightly rates with family-scale demand. Four-bedroom homes, though fewer (39 listings), edge higher at $97,165 in median revenue, but with a notably premium $851 and a lower 31%, reflecting their appeal to larger groups and luxury travelers. For investors seeking to target these segments or optimize acquisition, a Chalet agent can help navigate both the product mix and the regulatory overlays that shape supply.

The market is geographically concentrated, with the 83001 zip code encompassing nearly the entire active inventory (262 listings). Here, median annual revenue matches the market-wide figure at $50,873, with ADR at $473, occupancy at 48%, and yield at 2.6% on a median home value of $1,971,685. This uniformity underscores Jackson’s tightly clustered demand and the limited geographic arbitrage available—returns are driven less by location and more by property type, amenity set, and regulatory compliance. Investors looking for differentiation must focus on operational excellence and product-market fit, rather than neighborhood selection.

At scale, winners in Jackson are operators who can secure properties inside the Lodging Overlay and maintain compliance with evolving local rules. Demand is overwhelmingly domestic, with less than 2% of reviews from international guests; Denver, New York, and Salt Lake City are the leading feeder markets. The average booking lead time is 59 days, reflecting a blend of planned leisure travel and seasonal surges. The Chalet ROI calculator is essential for modeling outcomes in a market where high acquisition costs and regulatory friction can quickly erode margin.

Risks are concentrated and non-trivial. The most material movement in the past year is supply, which shifted +37.0%—a surge that could pressure occupancy and pricing if sustained. Occupancy itself moved -8.5%, while home values moved -0.2% year-over-year. The seasonal trough in April sees revenue at just $907 and occupancy at 20%, underscoring the need for robust off-peak strategy. Above all, Jackson’s strict zoning, annual renewal requirements, and active enforcement create a high-compliance environment; investors must stay current on Jackson STR regulations to avoid costly penalties or forced exits.

Jackson’s short-term rental market is a pure-play on scarcity and compliance—returns accrue to those who can secure legal supply and operate at the luxury end of a tightly regulated, high-barrier market, with $51,647 as the baseline for disciplined investors.

Chalet exclusive

The market average hides a two-tier reality

Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.

Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.

Top Quartile Operators$97,040

Top 25% of 81 listings

All-Listings Average$49,317

What typical market reports quote — every listing, incl. part-time

Active Operator Average$48,390

← This is your real underwriting benchmark

Bottom Quartile

Where are you in your STR journey?

Three ways investors typically use this page. Pick the one that matches you.

Highest ROI segment

I'm converting an LTR to STR

See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Jackson.

Run LTR → STR comparison

Monthly Revenue & Seasonality

Revenue per active listing in Jackson, WY, by month. Demand peaks Jun–Aug.

Monthly Revenue Trend

Revenue per active listing by month in Jackson, WY

$7,914

Season	Occ.	Revenue
Summer Jun–Aug	75%	$7,387
Spring Mar–May	37%	$2,756
Fall Sep–Nov	49%	$4,350
Winter Dec–Feb	45%	$2,521

Monthly Occupancy & Daily Rates

How occupancy and ADR move through the year — peak, shoulder, and low season patterns.

Monthly Occupancy Rate

Annual avg 51% · peaks at 86% in Aug

86% (Aug)

Summer peak

51%

Annual avg

Revenue by Bedroom Count

Annual revenue, occupancy, and ADR by bedroom configuration — 3 Bedrooms deliver the highest annual revenue in Jackson.

Bedrooms	Listings	Occupancy	ADR	Annual Revenue
Studio	16	49%	$255	$46,005
1 Bedroom	72	42%	$309	$46,839
2 Bedroom	90	54%	$477	$94,818

Home Values & Guest Demand

Median home-value trend and where Jackson guests travel from.

Median Home Value

$1,970,894▼ 0.16% YoY

Source: Zillow ZHVI

Peak: $2,018,869 in Jun 2024

Jackson home values are roughly flat — acquisition cost is stable for now, so cash-flow modeling should focus on revenue and expenses, not appreciation.

Where Guests Come From

Top origin cities · Jackson

Step 1: Find your Jackson team

Match with Jackson's top STR-specialist agents

Get matched with Jackson, WY realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.

No fees · Average match in 5 minutes

271

Active STRs tracked in Jackson

$1.97M

Median home value

Step 2: Line up financing

Match with STR-specialist lenders

Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.

Compliance & Rules

Airbnb Rules & Regulations in Jackson, WY

Before setting up an Airbnb in Jackson, review the local STR regulations and confirm any HOA restrictions on your specific property.

Full Jackson STR regulation guide

Are Airbnbs legal in Jackson, Wyoming?

Yes, Airbnbs are legal in Jackson, WY, but only if you comply with strict zoning, licensing, and operational rules.

Do I need a license to operate an Airbnb in Jackson?

Yes, you need both a Town of Jackson Business License and a Basic Use Permit (BUP) to operate an Airbnb in Jackson.

Step 3: Stress-test the deal

Calculate your Airbnb income potential in Jackson, WY

Run any Jackson address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.

Calculate Your Income Potential

Jackson market average

$51,647

/yr

Projected gross rental income at market occupancy and nightly rate.

Avg daily rate

$477

Occupancy

48%

Gross yield

Calculator unlocks the full per-property deal report.

Frequently Asked Questions

Direct answers to the questions investors ask most about this market.

Is Airbnb profitable in Jackson, WY?

Yes. Operating a short-term rental in Jackson, WY can be highly profitable. Listings see consistent guest demand, with a whole-market median of $51,647 annually at 48% occupancy.

How much can you make on Airbnb in Jackson, WY?

The whole-market median is $51,647 per year. Bedroom count drives the spread: Studios average $46,005, 1 Bedrooms average $46,839, 2 Bedrooms average $94,818.

Trust & Sources

How we build this report

Data sources

Proprietary Chalet STR performance data (271 active listings tracked daily)
Local Chalet market-partner verification
City permit records and public county data

Methodology notes

Active operator = listing with sustained availability and booking activity over the trailing 12 months
Revenue figures are gross of platform fees, before operating expenses and taxes
Updated monthly · last refresh August 2026

Explore Other Markets in this State

Other high-performing Airbnb markets near Jackson.

Cheyenne, WY

Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.

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