Jackson, WY Airbnb Market Data: Revenue, Occupancy & ADR

Within Jackson, the 2BR and 3BR segments are the clear investment bellwethers. Two-bedroom listings (28% of supply) bring in $43,674 annually on average, with a $413 ADR and a 54% occupancy rate. Three-bedrooms, the largest segment at 30% of supply, average $57,224 in annual revenue with a $533 ADR and 49% occupancy. Both outperform the market-wide average and are heavily concentrated in the 83001 zip cluster, which itself hosts 256 listings with a median annual revenue of $58,687, a 3.1% yield, and home values on par with the market median. Investors seeking to target these segments should consult a Chalet agent for on-the-ground context on inventory turnover and regulatory overlays.

Larger homes (4BR, 12% of supply) push annual average revenue to $62,811, but at the cost of a much lower occupancy rate (32%) and a steep $800 ADR, reflecting a niche, high-spend guest profile and greater exposure to seasonal gaps. Studio and 1BR units, while more accessible at $34,943 and $33,108 average annual revenue respectively, operate at lower ADRs and slightly below-average occupancy, making them less compelling on a yield basis given Jackson’s elevated home values and compliance costs.

At scale, Jackson’s winners are those who can master regulatory navigation and operational discipline. The market’s guest base is overwhelmingly domestic, with a modest international share (2.0%) and a strong drive-market pull from Denver, Salt Lake City, and major metros like New York and Los Angeles. Booking lead times are long—averaging 62 days—reflecting both the destination’s planning cycle and its premium positioning. Investors with the capital and compliance appetite to operate within the Lodging Overlay or other permitted zones, and who can optimize for the August–September peak, will find the most reliable returns. For scenario modeling, the Chalet ROI calculator is essential for stress-testing yield versus home value and seasonality.

Risks are concentrated and real. The most material year-over-year movement in Chalet data is a -0.6% decline in home values—modest, but notable in a market where capital preservation is often a parallel goal. The November trough (12% occupancy, $2,141 revenue) is a hard seasonal floor, and investors must factor in the impact of strict zoning, annual permit renewal, and active enforcement. Noncompliance can trigger multi-thousand-dollar fines, and the regulatory climate remains only moderately stable. For a full operational and legal risk assessment, see Jackson STR regulations.