Monthly Occupancy Rate
Annual avg 20% · peaks at 72% in Aug
72% (Aug)
Summer peak
20%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Hampton, NH remains a reliable Airbnb market. Active full-time operators average $41,510 in annual revenue at 16% occupancy and a $278 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Hampton address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $312 |
| $43,514 |
3 Bedroom | 62 | 32% | $374 | $43,055 |
4 BedroomRecommended | 31 | 22% | $564 | $46,298 |
5 Bedroom | 5 | 22% | $489 | $38,940 |
Hampton relies heavily on fly-in guests — demand may be more sensitive to airfare changes, airline route cuts, and economic downturns that reduce discretionary travel.
Annual average is 16%, rising to 72% in August and dipping to 0% in March.
August, July, September are peak months, with ADR averaging $361 and occupancy reaching 72% in August.
$629,527, up 3.69% year-over-year.
2 Bedrooms are the most popular property type with 138 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Boston, MA (3.44% of bookings), Montreal, Canada (1.77% of bookings), New York, NY (1.49% of bookings).
342 active short-term rental listings — split across studio (57), 1 bedroom (110), 2 bedroom (138), 3 bedroom (62), 4 bedroom (31), 5 bedroom (5).