Destin, FL Airbnb Market Data: Revenue, Occupancy & ADR

Investors will find Destin’s 3BR–5BR segment particularly compelling. Three-bedroom properties (813 listings) average $56,949 in annual revenue at a $396 ADR and 54% occupancy, offering a strong balance of scale and utilization. Four-bedroom homes (268 listings) push average revenues to $69,415 with a $529 ADR, while five-bedroom properties (155 listings) climb to $90,805 and a $767 ADR, albeit with slightly lower occupancy at 46%. These larger homes, concentrated in the core 32541 zip code, are well-positioned for group and family travel—a demand pattern reinforced by Destin’s drive-market orientation. For tailored acquisition strategies or on-the-ground insights, connect with a Chalet agent specializing in Destin’s high-performing clusters.

The 32541 zip code, which encompasses nearly 3,500 listings, anchors Destin’s STR supply and delivers a median annual revenue of $57,293 at a 59% occupancy rate and 9.8% yield. With a median home value of $585,175, this area offers scale, liquidity, and operational depth. One- and two-bedroom units—while more affordable—see lower average revenues ($36,242 and $40,231, respectively) and occupancy rates around 51–52%, making them less compelling for yield-driven investors compared to the larger home segments. Investors seeking scale can leverage Destin’s high concentration of professional hosts, with the top 10 operators controlling over a third of the market, to benchmark operational best practices.

Destin’s investor case is powered by regional drive-to demand, with minimal international exposure (0.6%). The majority of guests originate from Atlanta, Houston, Dallas, Nashville, and Birmingham, and the average booking lead time is 58 days (median 37), with stays averaging 5.4 nights. This profile supports stable, predictable booking patterns and rewards operators who optimize for peak summer demand. For granular cash flow modeling and scenario analysis, the Chalet ROI calculator provides a data-driven foundation for underwriting Destin acquisitions.

Risks are concentrated around volatility in home values and regulatory oversight. Over the past year, Destin saw a 14.0% year-over-year increase in occupancy—a material gain that signals strengthening demand—while listing supply edged up by 1.1%. However, median home values declined by 3.9% year-over-year, a trend that could impact exit strategies or refinancing options. The January trough, with just 10% occupancy, highlights the need for conservative underwriting on annualized returns. Destin’s regulatory climate is stable but proactive, with annual registration, zoning, and operational requirements actively enforced; see Destin STR regulations for compliance details.