Monthly Occupancy Rate
Annual avg 41% · peaks at 83% in Jul
83% (Jul)
Summer peak
41%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Gulf Shores, AL remains a reliable Airbnb market. Active full-time operators average $53,739 in annual revenue at 52% occupancy and a $257 ADR. Review local regulation before purchase — see the rules section below.
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Quarterly average across active listings
Score a specific Gulf Shores address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $262 |
| $43,982 |
3 Bedroom | 1,096 | 47% | $353 | $60,089 |
4 Bedroom | 443 | 45% | $502 | $81,574 |
5 BedroomRecommended | 169 | 44% | $669 | $108,411 |
Gulf Shores is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 52%, rising to 83% in July and dipping to 0% in January.
July, June, June are peak months, with ADR averaging $335 and occupancy reaching 83% in July.
$452,463, down 1.76% year-over-year.
2 Bedrooms are the most popular property type with 1,769 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Birmingham, AL (2.10% of bookings), Atlanta, GA (1.41% of bookings), Nashville, TN (1.35% of bookings).
3,723 active short-term rental listings — split across studio (52), 1 bedroom (695), 2 bedroom (1,769), 3 bedroom (1,096), 4 bedroom (443), 5 bedroom (169).