Is Airbnb profitable in Gulf Shores, AL?
Yes — operating a short-term rental in Gulf Shores, AL can be highly profitable. Gulf Shores, AL Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $37,510 and achieving a 46% occupancy rate. With around 5,075 active vacation rentals on the market, Gulf Shores, AL offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
How much have home values changed YoY in Gulf Shores, AL?
According to Zillow's Home Value Index Methodology, homes in Gulf Shores, AL have depreciated by -2.79% over the last year.
What is the median home value in Gulf Shores, AL?
As of August 2025, the Zillow Home Value Index shows a typical home value of $463,933 in Gulf Shores, AL.
How many short-term rentals are active in Gulf Shores, AL?
There are 5,075 active short-term rentals, with an average daily rate of $780, resulting in an approximate annual revenue of $37,510 per property.
When is the highest demand for Airbnb in Gulf Shores, AL?
From the occupancy rate standpoint and demand data, July, March, and June are the top performing months in Gulf Shores. The occupancy rate in July is 64% and average daily rate is $346. The occupancy rate in March is 59% and average daily rate is $672. The occupancy rate in June is 58% and average daily rate is $350.
Is Gulf Shores, AL investor-friendly for short-term rentals?
Gulf Shores, AL is considered Investor-Friendly for short-term investments. See Gulf Shores, AL Rental Regulations for more information.
