Monthly Occupancy Rate
Annual avg 41% · peaks at 83% in Jul
83% (Jul)
Summer peak
41%
Annual avg
0% (Jan)
Winter low
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Airbnb Market Analytics & Investment Insights
Yes — Gulf Shores, AL remains a reliable Airbnb market. Active full-time operators average $53,739 in annual revenue at 52% occupancy and a $257 ADR. Review local regulation before purchase — see the rules section below.
New this quarter
Occupancy rose but revenue per listing fell — average daily rates are compressing.
Active Operator Revenue (Q2)
Per active full-time listing, Apr–Jun
Average Occupancy (Q2)
Quarterly average across active listings
Most market reports quote a single average, but in every STR market a wide gap separates full-time professional operators from part-time and underperforming listings. Underwriting against that average understates the upside for operators willing to do the work — and overstates it for everyone else.
Chalet's active-operator benchmark filters out part-time and dormant listings so you can underwrite against what real operators in this market actually earn.
See the revenue lift and occupancy upside of switching a long-term rental to a short-term in Gulf Shores.
Score a specific Gulf Shores address against revenue, occupancy, and yield benchmarks.
Stack Gulf Shores against nearby markets on yield, revenue, and regulation.
Revenue per active listing by month in Gulf Shores, AL
$6,245
| Season | Occ. | Revenue |
|---|---|---|
Summer Jun–Aug | 73% | $6,364 |
Spring Mar–May | 50% | $4,388 |
Fall Sep–Nov | 42% | $3,686 |
Winter Dec–Feb | 4% | $2,271 |
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| Bedrooms | Listings | Occupancy | ADR | Annual Revenue |
|---|---|---|---|---|
Studio | 52 | 48% | $175 | $30,641 |
1 Bedroom | 695 | 50% | $233 | $42,638 |
2 BedroomMost common | 1,769 | 46% | $262 | $43,982 |
3 Bedroom | 1,096 | 47% | $353 | $60,089 |
4 Bedroom | 443 | 45% | $502 | $81,574 |
5 BedroomRecommended | 169 | 44% | $669 | $108,411 |
Gulf Shores home values are roughly flat — acquisition cost is stable for now, so cash-flow modeling should focus on revenue and expenses, not appreciation.
Gulf Shores is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Get matched with Gulf Shores, AL realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid. We've vetted them all.
Conventional lenders often won't underwrite STR income. We connect you with lenders who use DSCR, projected revenue, and Airbnb-specific underwriting.
Before setting up an Airbnb in Gulf Shores, review the local STR regulations and confirm any HOA restrictions on your specific property.
Full Gulf Shores STR regulation guideRun any Gulf Shores address through Chalet's calculator — instant, data-backed estimates of occupancy, nightly rate, and annual revenue, plus cash flow and returns.
Calculate Your Income Potential$53,739
/yr
Projected gross rental income at market occupancy and nightly rate.
Avg daily rate
$257
Occupancy
52%
Gross yield
12%
Calculator unlocks the full per-property deal report.
Yes. Operating a short-term rental in Gulf Shores, AL can be highly profitable. Listings see consistent guest demand, with hosts earning an average of $53,739 annually at 52% occupancy.
Hosts average $53,739 per year. Bedroom count drives the spread: Studios average $30,641, 1 Bedrooms average $42,638, 2 Bedrooms average $43,982.
Annual average is 52%, rising to 83% in July and dipping to 0% in January.
July, June, June are peak months, with ADR averaging $335 and occupancy reaching 83% in July.
$452,463, down 1.76% year-over-year.
2 Bedrooms are the most popular property type with 1,769 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Birmingham, AL (2.10% of bookings), Atlanta, GA (1.41% of bookings), Nashville, TN (1.35% of bookings).
3,723 active short-term rental listings — split across studio (52), 1 bedroom (695), 2 bedroom (1,769), 3 bedroom (1,096), 4 bedroom (443), 5 bedroom (169).
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.