Monthly Occupancy Rate
Annual avg 42% · peaks at 80% in Jul
80% (Jul)
Summer peak
42%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Gulf Shores, AL remains a reliable Airbnb market. The whole-market median is $53,016 in annual revenue at 47% occupancy and a $252 ADR. Review local regulation before purchase — see the rules section below.
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Score a specific Gulf Shores address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| 42% |
| $271 |
| $41,784 |
3 Bedroom | 1,423 | 42% | $367 | $56,452 |
4 Bedroom | 653 | 39% | $513 | $73,338 |
5 BedroomRecommended | 234 | 37% | $716 | $97,760 |
Gulf Shores is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 47%, rising to 83% in July and dipping to 0% in February.
July, July, June are peak months, with ADR averaging $335 and occupancy reaching 83% in July.
$456,903, down 1.44% year-over-year.
2 Bedrooms are the most popular property type with 2,134 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Birmingham, AL (2.04% of bookings), Atlanta, GA (1.37% of bookings), Nashville, TN (1.33% of bookings).
3,744 active short-term rental listings — split across studio (66), 1 bedroom (842), 2 bedroom (2,134), 3 bedroom (1,423), 4 bedroom (653), 5 bedroom (234).
