
Airbnb Market Analytics & Investment Insights
Yes — Lexington, KY remains a reliable Airbnb market. The whole-market median is $34,652 in annual revenue at 47% occupancy and a $199 ADR. Review local regulation before purchase — see the rules section below.
Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Lexington address against revenue, occupancy, and yield benchmarks.
Lexington's ADR rises 38% from Feb ($159) to Feb ($219), but occupancy rises 2.7× in the same window. The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
| $187 |
| $31,187 |
3 Bedroom | 186 | 43% | $248 | $39,236 |
4 Bedroom | 74 | 45% | $313 | $50,872 |
5 BedroomRecommended | 45 | 50% | $455 | $83,038 |
Lexington is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 47%, rising to 69% in August and dipping to 26% in January.
August, July, September are peak months, with ADR averaging $168 and occupancy reaching 69% in August.
$334,856, up 2.72% year-over-year.
1 Bedrooms are the most popular property type with 227 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are Lexington, KY (4.77% of bookings), Louisville, KY (2.58% of bookings), Cincinnati, OH (2.30% of bookings).
636 active short-term rental listings — split across studio (9), 1 bedroom (227), 2 bedroom (216), 3 bedroom (186), 4 bedroom (74), 5 bedroom (45).