Airbnb Market Analytics & Investment Insights
Annual Revenue
$14,852
Based on 140 full time Airbnb rentals
Average Daily Rate
$546
Gross Yield
As of July 2025, Homes in 72704 ZIP Code have appreciated by 3.35%, with the median home value standing at $344,918, according to Zillow.
There are currently 140 active short-term rentals in 72704 ZIP Code. The average daily rate for these rentals is $546. This translates to an annual revenue of $14,852 for short-term rentals as of July 2025.
72704 ZIP Code is an investor-friendly location with short-term rental regulations favorable to those looking to invest in short-term rentals.
Average Daily Rate Trend
$546
Occupancy Rate Trend
52%
Get matched with top Fayetteville, AR realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
As of July 2025, the average gross yield for short-term rentals in 72704 ZIP Code is 4.16%. However, potential investors should also consider the average property tax, which stands at 0.59% according to SmartAsset.
The median household income in 72704 is $58,231.
As of July 2025, the occupancy rate for Airbnb rentals in 72704 is 52.00%, which is lower than the average occupancy rate for the United States.
Discover the leading hosts in Fayetteville ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Cohova leads the market with 37 active listings and maintains an exceptional 4.69 average guest rating.
Robert Taylor leads the market with 23 active listings and maintains an exceptional 5.00 average guest rating.
Wesley leads the market with 15 active listings and maintains an exceptional 4.88 average guest rating.
These top performers serve as benchmarks for what drives success in Fayetteville's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
As of July 2025 The unemployment rate in 72704 ZIP Code is 2.8%, which is lower than the national average of 4.1%.
The most impactful amenities for short-term rentals in 72704 include a Sauna, Kayak, and Piano.
72704 ZIP Code is a popular destination for travelers, with Airbnb demand coming from cities like Fayetteville (3.68% of all guests), Little Rock (3.67% of all guests), and Dallas (3.14% of all guests).
The top short-term rental hosts in 72704 ZIP Code include Cohova, Robert Taylor and Wesley. These hosts have an average rating of 4.69, 5.00 and 4.88 respectively.
The most popular property types in 72704 ZIP Code are 2-bedroom units, with an average daily rate of $546 and an annual revenue of $25,754.
The average booking lead time for short-term rentals in 72704 ZIP Code is 85 days.
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
4.16%
Occupancy Rate
52%