Introduction
In the heart of the Sunshine State lies a gem of a destination – Santa Rosa Beach, FL. Renowned for its pristine white sand beaches, azure waters, and charming coastal ambiance, this picturesque town has become a hotspot for vacationers seeking a slice of paradise. Amidst the allure of its natural beauty, Santa Rosa Beach boasts a thriving short-term rental market, with Airbnb properties dotting its coastline.

Understanding the Market Dynamics
Real Estate Trends
According to Zillow, homes in Santa Rosa Beach have experienced a slight depreciation of -4.30%, with a median home value resting comfortably at $969,077. Despite this, the short-term rental market remains robust, fueled by the town’s popularity among tourists.
Short-Term Rental Landscape
With 6,171 active Airbnb listings, Santa Rosa Beach offers a plethora of accommodation options for travelers. Chalet data reveals that the average daily rate for these rentals is $565, with an impressive occupancy rate of 59%. This translates to an annual revenue of $101,800 per property, with an average gross yield of 10.50%.
Financial Considerations
For prospective investors, understanding the financial landscape is crucial. With an average property tax rate of 0.82%, Santa Rosa Beach presents an attractive opportunity for those looking to capitalize on the short-term rental market.