Introduction
Jasper, Georgia, nestled in the serene landscapes of Pickens County, is emerging as a prime destination for short-term rental investors. With its picturesque views, temperate climate, and array of recreational activities, Jasper offers a lucrative opportunity for those looking to capitalize on the thriving Airbnb market. In this comprehensive guide, we’ll delve into the dynamics of the short-term rental market in Jasper, exploring key metrics, investment potential, and factors driving the influx of visitors to this charming locale.
Understanding the Short-Term Rental Market
Key Metrics:
According to Chalet, there are currently 290 active short-term rentals in Jasper, showcasing the robust presence of Airbnb properties in the area. The average daily rate stands at $276.40, with an occupancy rate of 48%. This translates to an annual revenue of $40,700 for short-term rental owners, with an average gross yield of 10.80%. Despite a slight depreciation in home values, with homes depreciating by 5.40% according to Zillow, the median home value remains competitive at $376,980. Additionally, the average property tax rate in Jasper is 1.02%, offering a favorable financial landscape for investors.
Factors Driving Short-Term Rental Demand
Jasper’s allure extends beyond its natural beauty, with a range of factors contributing to the surging demand for short-term rentals:
- Scenic Landscapes: Jasper boasts breathtaking vistas of the North Georgia mountains, attracting nature enthusiasts and outdoor adventurers alike.
- Recreational Activities: From hiking and fishing to golfing and boating, Jasper offers a myriad of recreational pursuits for visitors to indulge in.
- Proximity to Atlanta: Located just an hour’s drive from Atlanta, Jasper serves as an ideal weekend getaway for city dwellers seeking respite from urban life.
- Cultural Attractions: The town’s rich history and vibrant arts scene, including festivals and craft fairs, draw cultural enthusiasts year-round.
