Monthly Occupancy Rate
Annual avg 29% · peaks at 50% in Jul
50% (Jul)
Summer peak
29%
Annual avg
Airbnb Market Analytics & Investment Insights
Yes — Truckee, CA remains a reliable Airbnb market. The whole-market median is $73,905 in annual revenue at 31% occupancy and a $508 ADR. Review local regulation before purchase — see the rules section below.
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Information provided is for educational purposes only and does not constitute financial, legal, or investment advice.
Score a specific Truckee address against revenue, occupancy, and yield benchmarks.
The revenue lever here is occupancy capture, not pricing — set rates competitively in shoulder months to maximize summer bookings, then push ADR aggressively in peak months when demand is inelastic.
3 BedroomMost common | 676 | 29% | $539 | $56,828 |
4 Bedroom | 396 | 26% | $771 | $73,586 |
5 BedroomRecommended | 97 | 26% | $910 | $85,716 |
Truckee is primarily a drive market — demand is regional and less exposed to airline disruptions or fuel-price spikes, which supports more stable occupancy year-round.
Annual average is 31%, rising to 63% in July and dipping to 0% in October.
July, August, July are peak months, with ADR averaging $451 and occupancy reaching 63% in July.
$1,030,167, up 0.33% year-over-year.
3 Bedrooms are the most popular property type with 676 active listings — strong balance of acquisition cost and revenue.
Top guest origin cities are San Francisco, CA (17.91% of bookings), San Jose, CA (4.88% of bookings), Sacramento, CA (3.52% of bookings).
1,179 active short-term rental listings — split across studio (60), 1 bedroom (216), 2 bedroom (338), 3 bedroom (676), 4 bedroom (396), 5 bedroom (97).
